One Daytona
Project Context
One Daytona is a mixed-use destination district located directly across from Daytona International Speedway. The development brings together entertainment, dining, hospitality, retail, and public gathering spaces to create a vibrant year-round destination connected to the Daytona motorsports campus.
The multi-phase development was designed to transform the area surrounding Daytona International Speedway into a year-round entertainment and hospitality destination. The project includes a dynamic mix of restaurants, retail, entertainment venues, hotel accommodations, residential units, and public gathering spaces anchored by The Daytona Hotel.
Daytona Beach has long been central to motorsports history, and One Daytona extends that identity beyond race weekends by creating an active district that serves both visitors and local residents throughout the year. The development serves as a central gathering place that complements the speedway campus and supports tourism and economic development in the region.
Project Details
- Location
- Daytona Beach, Florida
- Client
- The Cordish Companies
- Architect
- —
- Construction Manager
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- Duration
- —
- Project Value
- —
- Project Type
- Mixed-Use Entertainment District
- Sector
- Entertainment & Leisure
- Categories
- Mixed-Use Development, Entertainment District, Hospitality, Sports & Entertainment
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Delivery Challenge
The One Daytona development required the creation of a cohesive mixed-use destination capable of supporting major event crowds while remaining active and engaging throughout the year.
- Designing an environment that supports large event traffic associated with Daytona International Speedway
- Creating a destination that works beyond major race weekends as a year-round district
- Coordinating hospitality, retail, residential, and entertainment components within a unified development
- Integrating the development into the broader Daytona motorsports campus context
- Managing infrastructure and circulation across a large mixed-use development footprint
Owner-Side Advisory Role
Landmark Logix supported project leadership and coordination for the development of One Daytona, helping align stakeholders, consultants, and project teams throughout the delivery process.
Project Highlights
Project Gallery
Project Progression
Planning & Programming
District master planning, land use programming, and development strategy for the mixed-use entertainment destination
Design & Entitlements
Architectural design development, infrastructure planning, and coordination of hospitality, retail, and entertainment components
Construction & Infrastructure
Site development, building construction, infrastructure installation, and coordination across multiple development parcels
Activation & Opening
Tenant fit-out coordination, public space activation, and phased opening of the One Daytona entertainment district
Key Achievements
Year-Round Destination
Created a vibrant entertainment district that operates as an active destination beyond major race weekends at Daytona International Speedway
Mixed-Use Integration
Successfully integrated hospitality, retail, dining, residential, and entertainment components within a cohesive district experience
Campus Connection
Established seamless integration between One Daytona and the Daytona International Speedway campus for event-day and everyday operation
Public Space Design
Delivered pedestrian-oriented plazas and gathering spaces that host community events and entertainment programming
Hospitality Anchor
Anchored the district with The Daytona Hotel and a curated mix of dining and entertainment venues
Stakeholder Coordination
Maintained alignment across developers, architects, engineers, tenants, and municipal stakeholders throughout delivery
Scope of Services
Landmark Logix provided owner-side project leadership and coordination services supporting the delivery of the One Daytona mixed-use entertainment district:
Planning & Coordination
- District master planning and programming support
- Design team coordination across architecture and engineering consultants
- Stakeholder alignment with developer leadership and municipal partners
- Schedule development and milestone tracking across development phases
Construction & Delivery
- Construction oversight and quality assurance across multiple parcels
- Infrastructure and site development coordination
- Tenant coordination and fit-out management
- Public space activation planning and project closeout
Advisory Services Applied
Explore the owner-side advisory capabilities relevant to this engagement.
Strategic Planning & Advisory
Owner's representation, feasibility assessment, governance frameworks, and stakeholder alignment — establishing the strategic foundation for complex projects.
Construction Management & Quality Control
Independent field oversight, quality assurance, and contractor accountability — ensuring what gets built matches what was designed and contracted.
Procurement & Financial Management
Strategic procurement, financial oversight, and budget controls that protect owner capital and hold vendors accountable throughout delivery.
Considering owner-side advisory for a complex mixed-use or destination development?
Landmark Logix provides independent advisory and owner-side oversight to help organizations navigate complex destination and mixed-use programs.